{"id":30217,"date":"2016-12-20T13:09:26","date_gmt":"2016-12-20T12:09:26","guid":{"rendered":"https:\/\/radiosphere.de\/?p=30217"},"modified":"2021-04-29T11:30:59","modified_gmt":"2021-04-29T09:30:59","slug":"glaskugel","status":"publish","type":"post","link":"https:\/\/radiosphere.de\/en\/glaskugel\/","title":{"rendered":"Was die RADiOPSHERE Glaskugel zeigt"},"content":{"rendered":"

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Social Media Monitoring & Analyse: Was 2017 wichtig sein wird.<\/strong><\/p>\n

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Im Gegensatz zu vielen anderen: Wir haben eine Glaskugel! Die Prognosen des RADiOSPHERE Managements zu den Branchentrends in diesem\u00a0Jahr.<\/strong><\/p>\n

\u201eMit den weiterentwickelten Monitoring-Technologien Bilderkennung (Image Recognition) oder Speech-to-Text (Voice Recognition) l\u00e4sst sich die Wirkung von multimedialen Kampagnen und ihre Viralit\u00e4t k\u00fcnftig viel pr\u00e4ziser ausmessen.\u201c<\/em>
\nSusanne K\u00f6hler, Gesch\u00e4ftsf\u00fchrerin<\/strong><\/p>\n

“Irritiert durch\u00a0Bots und Fake-News werden viele Akteure in den Social Media Ihre Marketing- und Content-Strategie \u00fcberdenken. Facebook & Co. kommen zunehmend auf den Pr\u00fcfstand. Monitoring und Controlling werden deshalb in 2017 stark ausgebaut, die Kunden fordern eine Trennung von Content Produktion und Erfolgsmessung.”<\/em>
\nHeinz D. Schultz, Head of Business Development<\/strong><\/p>\n

“Um die im Vergleich zu klassischen Unternehmensmedien oft zu geringe Reichweite von Social Media Content zu erh\u00f6hen, werden Unternehmen zunehmend investieren m\u00fcssen \u2013 entweder in reichweitenstarke Influencer oder in bezahlte Postings.”<\/em>
\nStefan Richter, Head of Marketing Communications<\/strong><\/p>\n

 <\/p>\n

Wir w\u00fcnschen Ihnen allen einen guten Start ins 2017er Jahr.<\/strong><\/p>\n

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Im Gegensatz zu vielen anderen: Wir haben eine Glaskugel! 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