{"id":31239,"date":"2018-02-08T08:32:49","date_gmt":"2018-02-08T07:32:49","guid":{"rendered":"https:\/\/radiosphere.de\/?p=31239"},"modified":"2021-05-04T12:14:34","modified_gmt":"2021-05-04T10:14:34","slug":"geolocation_scatterblogs","status":"publish","type":"post","link":"https:\/\/radiosphere.de\/en\/geolocation_scatterblogs\/","title":{"rendered":"Wissen, wo was passiert"},"content":{"rendered":"

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Postings in den Social Media haben eine h\u00f6here Aussagekraft, wenn sie geographisch genau lokalisiert werden k\u00f6nnen. Diese These hat sich ScatterBlogs<\/a>, ein Spezialist f\u00fcr Datenanalyse zunutze gemacht. Dr. Harald Bosch, Mitbegr\u00fcnder und -gesch\u00e4ftsf\u00fchrer des Stuttgarter Start-Ups erkl\u00e4rt, wie Geolocation Analyse und\u00a0die geographische Verifizierung von Informationen in Social Media funktionieren und f\u00fcr wen das wichtig ist.\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”3.0.105″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”light” text_font_size=”16px”]<\/p>\n

Herr Bosch, als Ausgr\u00fcndung der<\/strong> Universit\u00e4t Stuttgart<\/strong><\/a> liegen die Wurzeln von ScatterBlogs in einem akademischen Forschungsprojekt. Worum ging es dabei?<\/strong><\/em><\/p>\n

Gemeinsam mit dem Bonner Bundesamt f\u00fcr Bev\u00f6lkerungsschutz und Katastrophenhilfe<\/a> haben wir uns mit der visuellen Darstellung von sicherheitsrelevanten Informationen befasst. Also der Geolocation Analyse. Bei Naturkatastrophen oder schweren Unf\u00e4llen, sind zuerst oft ganz normale Menschen wie Du und ich vor Ort. Noch vor der Feuerwehr, der Polizei oder auch den Medien.<\/p>\n

Wann immer etwas passiert, nutzen Menschen ihre Smartphones, um aus ganz unterschiedlichen Motiven ihre pers\u00f6nlichen Kontakte oder die \u00d6ffentlichkeit \u00fcber das Geschehen zu informieren. Zum Beispiel wie beim Hochwasser 2013<\/a>. Diese \u201eprivaten Meldungen\u201c wollten wir wichtigen Multiplikatoren strukturiert verf\u00fcgbar machen und gleichzeitig deren Glaubw\u00fcrdigkeit \u00fcberpr\u00fcfen.<\/p>\n

 <\/p>\n

Wie genau machen Sie das und f\u00fcr wen ist Geolocation Analyse wichtig?<\/strong><\/em><\/p>\n

Wir untersuchen die Social Media vollautomatisch nach ungew\u00f6hnlichen Ereignissen: popul\u00e4re Events, Unf\u00e4lle, Eins\u00e4tze des Technischen Hilfswerks<\/a> usw. F\u00fcr die Analyse der Geolocation gibt es auf unserer Website eine interaktive Analyse-Oberfl\u00e4che<\/a>, auf der relevante Postings in Echtzeit auf einer Karte verortet werden. Unsere Nutzer wie \u00f6ffentliche Stellen, Medien- oder Industrieunternehmen k\u00f6nnen eine Alert-Funktion<\/a> aktivieren und werden per Email \u00fcber f\u00fcr sie relevante ungew\u00f6hnliche Ereignisse vorgewarnt. Im Schnitt fast eine Stunde bevor professionelle Nachrichtenseiten \u00fcber ein Ereignis berichten.<\/p>\n

Der zweite wichtige Aspekt von ScatterBlogs ist die geographische Verifizierung von Informationen. Stichwort Fake News. Wenn mehrere Social Media-Nutzer am selben Ort zu einem Ereignis kommunizieren, steigt die Wahrscheinlichkeit, dass dieses Ereignis auch tats\u00e4chlich gerade stattfindet. Wir kennen das aus dem Journalismus: Redakteure lernen von der Pike auf, eine Quelle immer durch eine andere best\u00e4tigen zu lassen. ScatterBlogs setzt daf\u00fcr auf k\u00fcnstliche Intelligenz.<\/p>\n

\"Screenshot<\/p>\n

Screenshot von der US-Ostk\u00fcste: So werden h\u00e4ufige Keywords in der Geolocation Analyse von ScatterBlogs dargestellt. Von hier aus kann man in die Karte hineinzoomen, um die Lage an den Brennpunkten des Geschehens beurteilen zu k\u00f6nnen.<\/strong><\/p>\n

 <\/p>\n

Kann man mit den kurzfristig analysierten und verifizierten Daten auch l\u00e4ngerfristige Trends erkennen?<\/strong><\/em><\/p>\n

Sehr gut sogar. Unsere Suchalgorithmen grenzen m\u00f6gliche Themen im ersten Schritt \u00fcberhaupt nicht ein, wie es suchwortbasierte Monitoring-Tools tun w\u00fcrden. Im n\u00e4chsten Schritt vergleichen wir die kurzfristigen Entwicklungen mit den langfristigen Trends, um die Neuheit von Themen zur aktuellen Zeit an einem konkreten Ort darstellen zu k\u00f6nnen. Zum Beispiel den Zusammenhang von Begriffen wie Diesel und Feinstaub in Dimensionen wie Zeit, Geolocation und Sprache. Unser Tool l\u00e4sst sich auch in Lagezentren<\/a> oder Corporate Newsrooms integrieren.<\/p>\n

\"ScatterBlogs<\/p>\n

Insgesamt konnten wir in der Praxis beweisen, dass Anwender unserer Technologie in der Lage waren, sich einen vollst\u00e4ndigeren \u00dcberblick zu verschaffen, ihre Ressourcen besser zu planen und ihre Kommunikation zu verbessern. Auch wenn es nicht immer darum geht, Menschenleben zu retten.<\/p>\n

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Dr. Harald Bosch ist Mitgr\u00fcnder und Gesch\u00e4ftsf\u00fchrer des Stuttgarter Dienstleisters f\u00fcr Datenanalyse ScatterBlogs. ScatterBlogs ist Technologie-Partner von RADiOSPHERE.<\/strong><\/p>\n

Fotos: \u00a9ScatterBlogs<\/p>\n

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