{"id":37684,"date":"2023-02-24T17:02:57","date_gmt":"2023-02-24T16:02:57","guid":{"rendered":"https:\/\/radiosphere.de\/talkwalker-full-speed-ahead\/"},"modified":"2023-06-01T17:00:59","modified_gmt":"2023-06-01T15:00:59","slug":"talkwalker-full-speed-ahead","status":"publish","type":"post","link":"https:\/\/radiosphere.de\/en\/talkwalker-full-speed-ahead\/","title":{"rendered":"Talkwalker – Full speed ahead!"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Blogbeitrag Masterclass: Talkwalker entwickelt sich zum Monitoring Industrie-Standard” _builder_version=”4.19.5″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”ABSTRACT (fett)” module_id=”rscontent” _builder_version=”4.19.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

Experienced monitoring specialists are always putting out feelers for new ways to collect data. The multiple platforms and media genres with different metrics and measurement methods, provide challenges that are not trivial. But you are in a good position if you have a monitoring provider whose development department thinks and works outside your comfort zone. <\/strong><\/h3>\n
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This is the case with Talkwalker in Luxembourg. <\/strong><\/h3>\n<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”rscontent1 – Wichtige Neuerungen – Aufz\u00e4hlung” module_id=”rscontent” _builder_version=”4.19.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”365px” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Many of our customers use Talkwalker in application scenarios where complete and traceable measurement of media performance is required.<\/p>\n

Here Talkwalker has integrated state-of-the-art<\/em> functions in its own development. Text recognition in images and moving images, as well as transcription of Twitter video posts and podcasts. The identification of entities (persons, brands, etc) significantly expands the possibilities for later evaluations. Talkwalker also goes one step further here. The development of sentiment analysis and the use of long-language models also provides tonality analysis from different perspectives. The exclusive keyword counting of the old “NLP world” is passe.<\/p>\n

We would like to present the most important innovations in 2023:<\/h2>\n
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  1. New reach calculation with Semrush<\/strong><\/li>\n
  2. Text in image recognition<\/strong><\/li>\n
  3. Audio analysis and transcription<\/strong><\/li>\n
  4. Trend analysis<\/strong><\/li>\n
  5. Peak Detection<\/strong><\/li>\n
  6. New data visualization<\/strong><\/li>\n
  7. Entity based sentiment analysis<\/strong><\/li>\n
  8. Ai Classifier<\/strong><\/li>\n
  9. Professional Media Print & Paywall<\/strong><\/li>\n
  10. AVE calculation across all media types<\/strong><\/li>\n<\/ol>\n

    [\/et_pb_text][et_pb_divider _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”rscontent2 – Neue Reichweitenberechnung” module_id=”rscontent” _builder_version=”4.19.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    New reach calculation<\/strong><\/h3>\n

    Talkwalker used Alexa to measure potential reach via “Alexa Monthly Unique Visitors” through the end of 2022. The Alexa service has been discontinued. Talkwalker has taken the opportunity to move to one of the industry leaders SEMRUSH<\/em> for website measurement. The changeover already took place on January 1, 2023<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/radiosphere.de\/wp-content\/uploads\/2023\/02\/Semrush_logo.svg_.png” alt=”The new standard for reach measurement” title_text=”Semrush” admin_label=”Bild SEMRUSH Logo” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Mehrwert” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Added value<\/h3>\n