<\/strong><\/h4>\n
[\/et_pb_text][et_pb_text admin_label=”Zielgruppe und Hinweis” module_id=”rscontent” _builder_version=”4.27.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
Target group for this blog post: <\/strong><\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.26.1″ _module_preset=”default” min_height=”53.8px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text: Open Source Intelligence” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n is no longer a “nice-to-have”, but a real factor for reliable security decisions. The only paradox is that the very sources of information that used to be considered “public” are becoming increasingly difficult to access. Anyone who still believes that a few search engine queries and social media monitoring will suffice today will quickly miss the decisive signals. <\/p>\n The good news is that modern OSINT approaches have evolved. They combine classic open web research with hard-to-reach data<\/strong> – and also supplement findings from the dark web within the legally permissible framework<\/strong>. Not to collect “more data for data’s sake”, but to build a consistent picture of the situation from fragmented sources: faster, more comprehensible and relevant for action. <\/p>\n <\/p>\n [\/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text: \u00d6ffentlich heisst nicht mehr automatisch zug\u00e4nglich” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n “Publicly available” sounds like: open, indexed, searchable. The reality increasingly feels different. <\/p>\n API limits and restrictive interfaces<\/strong> slow down data access, even for legitimate analysis purposes.<\/p>\n<\/li>\n Walled gardens<\/strong> (isolated platform ecosystems) reduce the visibility of content for outsiders.<\/p>\n<\/li>\n Closed communities<\/strong> shift discourse into spaces that can no longer be searched in the traditional way.<\/p>\n<\/li>\n Short-lived formats<\/strong> and quickly disappearing content make it difficult to trace and provide evidence.<\/p>\n<\/li>\n Stronger moderation<\/strong> and changed platform rules lead to less findable content – or to migration to alternative channels.<\/p>\n<\/li>\n<\/ul>\n The result: The “open web” has not disappeared, but it is less reliable, more fragmented and more difficult to evaluate systematically<\/strong>. This is a problem in security-relevant contexts in particular – because risks rarely arise where it is convenient to look.<\/p>\n [\/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text: Hard to reach data” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Anyone creating situation reports today is not primarily struggling with a lack of data – but with accessibility and structure<\/strong>. Hard-to-reach data includes precisely those sources that are often crucial but no longer fall “just like that” into the workflow:<\/p>\n Content in closed groups<\/strong> or community environments<\/p>\n<\/li>\n Platforms with limited search and export function<\/strong><\/p>\n<\/li>\n Distribution channels with high dynamics and low persistence<\/p>\n<\/li>\n Niche spaces where incidents are announced early before they become “mainstream”<\/p>\n<\/li>\n<\/ul>\n The challenge is not only to “find”, but above all to consolidate, compare and contextualize<\/strong>. Because individual pieces of information are rarely unambiguous. Meaningfulness only arises when data streams are brought together: What appears repeatedly? Where does something pick up speed? Which actors, terms or targets combine to form a pattern?<\/p>\n This is exactly where specialized OSINT toolsets come in: They create the infrastructure to capture, organize and analyze hard-to-access data across sources<\/strong> – without analysts having to work through each step manually.<\/p>\n [\/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text: Ein einzelnes Posting” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n In practice, individual posts by protagonists<\/strong> (whether influencers, activists, insiders, free riders or anonymous accounts) are often not the point. They are noise, opinion, provocation – or simply a chance hit.<\/p>\n It often only becomes relevant to security when a narrative<\/strong> emerges from individual statements:<\/p>\n a recurring narrative,<\/p>\n<\/li>\n which is distributed across various channels,<\/p>\n<\/li>\n creates connectivity,<\/p>\n<\/li>\n and visible effect (range, repetition, variation, reinforcement).<\/p>\n<\/li>\n<\/ul>\n This is the moment when mindfulness is required: Not every statement is a threat – but every narrative that intensifies<\/strong> can be an indication of coordinated influence, disinformation, radicalization or targeted propaganda.<\/p>\n This is why AI-supported narrative analysis<\/strong> is now a central component of modern OSINT. It helps to identify and cluster recurring narrative patterns and to track them over time: What is new? What is recycled? Who reinforces? Which nodes accelerate distribution?<\/p>\n [\/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text: Kleine Signale aus dem Darkweb” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Another trend: early warning signals are increasingly emerging where they are not found in public feeds<\/strong>. Small clues on the dark web or in neighboring spaces can be enormously valuable if classified correctly, for example as indicators for:<\/p>\n Imminent leaks or data trading<\/p>\n<\/li>\n First “chatter” signals about attack plans<\/p>\n<\/li>\n Credential offers, accesses, internal artifacts<\/p>\n<\/li>\n Indications of targets, TTPs or new actor activity<\/p>\n<\/li>\n<\/ul>\n It is important to classify the information: Darkweb information is not automatically true<\/strong> and is often riddled with noise, bluff or scam. This is precisely why a methodical approach is crucial: assessing relevance, looking for cross-evidence, observing developments over time.<\/p>\n And just as important: dark web research must clearly take place within the legally permissible framework<\/strong>. It’s not about “deeper, darker, more”, but about targeted, rule-compliant additions<\/strong> to the situation picture – where traditional sources are too late.<\/p>\n \u200b<\/p>\n [\/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text: Digitale Footprints bei neuen Mitarbeitern in kritischen Rollen” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n A topic that is often underestimated in companies: Risk minimization begins before the first day at work.<\/strong> Especially for new employees in business-critical positions (e.g. IT admin, security, finance, purchasing, research, HR, management, key roles with access rights), it is worth taking a structured look at the digital footprint<\/strong>.<\/p>\n Why? Because modern risks often do not start “from the outside”, but via: <\/p>\n Social engineering with personalized approaches<\/p>\n<\/li>\n Compromised accounts or leaked access data<\/p>\n<\/li>\n Identity and reputation risks that make you vulnerable to blackmail later on<\/p>\n<\/li>\n unnoticed connections to problematic narratives or scenes<\/p>\n<\/li>\n Unclear role or identity consistency across platforms<\/p>\n<\/li>\n<\/ul>\n Important: This is not about snooping, but about organizational resilience<\/strong>. Eine saubere, transparente und rechtskonforme OSINT\u2011Due\u2011Diligence kann helfen, \u00dcberraschungen zu vermeiden \u2013 und Sicherheitsma\u00dfnahmen (z.\u202fB. Zugriffsmodelle, MFA\u2011H\u00e4rtung, Monitoring, Awareness) von Beginn an passend auszurichten.<\/p>\n A pragmatic approach is not to “want to know everything about someone”, but to answer specific security-related questions<\/strong>, e.g:<\/p>\n Are there any indications of compromised accounts<\/strong> or credential leaks?<\/p>\n<\/li>\n Are there role inconsistencies<\/strong> or identity anomalies?<\/p>\n<\/li>\n Do names\/handles appear in contexts that suggest an insider or reputational risk<\/strong>?<\/p>\n<\/li>\n Is publicly visible information an unnecessary lever for social engineering?<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][et_pb_divider divider_weight=”1px” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text: Warum ein spezialisiertes OSINT-Toolset jetzt entscheidend ist” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n For analysts in the security-relevant environment, it’s not so much the theory that counts as the output: Speed, accuracy and traceability.<\/p>\n A modern toolset delivers exactly that – precisely because data accessibility is decreasing:<\/p>\n Faster situational awareness despite fragmented sources<\/strong> Better classification through narrative analysis<\/strong> Less noise, fewer false positives<\/strong> Traceability for reports and decisions<\/strong> Scalability with consistent quality<\/strong> With the selected OSINT tools of the RS-LYNX Suite<\/strong>, you can expand your analysis spectrum to 360 degrees<\/strong> – and create the basis for remaining capable of acting even under new framework conditions (restrictions, closed spaces, fast-moving content).<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider divider_weight=”2px” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”TAKEAWAY” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n OSINT has not become less relevant – but more demanding. Public information is increasingly difficult to access, hard-to-reach data is becoming a key resource, and real relevance often only arises when a narrative is formed. At the same time, small dark web signals are becoming increasingly important as early indicators, and companies should incorporate the digital footprint of new key individuals into their security architecture in a structured manner. <\/p>\n If you want to create a reliable picture of the situation, you need more than just a “search”: you need methodology, context and a toolset that can map modern data reality.<\/strong><\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.21.0″ _module_preset=”default” min_height=”20.8px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” _builder_version=”4.27.5″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_audio audio=”https:\/\/radiosphere.de\/wp-content\/uploads\/2025\/09\/BLOGBEITRAG-SEPTEMBER-DE.mp3″ title=”Blind spots with consequences!” _builder_version=”4.26.1″ _module_preset=”default” background_color=”#0C71C3″ global_colors_info=”{}”][\/et_pb_audio][et_pb_divider _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Heinz D. Schultz” position=”VP Business Development for Analytics at RADiOSPHERE” image_url=”https:\/\/radiosphere.de\/wp-content\/uploads\/2023\/02\/73HDSPortrait-Website.jpg” twitter_url=”https:\/\/twitter.com\/radioschultz” linkedin_url=”https:\/\/de.linkedin.com\/in\/heinzdschultz” admin_label=”Person – Heinz D. Schultz” _builder_version=”4.27.5″ header_font=”||||||||” header_font_size=”24″ header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_css_member_image=”ds_invert” use_border_color=”off” border_color=”#ffffff” border_style=”solid” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n Heinz D. Schultz has worked for several years as a consultant and business analyst for renowned companies. At Radiosphere, he is responsible for business development and consulting. <\/span><\/p>\n Phone: +49 7021 9989018 [\/et_pb_team_member][et_pb_text admin_label=”Disclaimer” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Note: <\/strong> [\/et_pb_text][et_pb_text admin_label=”Bildrechte” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Photos and graphics: Radiosphere. The contribution image was Ki-generated <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Open Source Intelligence (OSINT) is no longer a “nice-to-have”, but a real factor for reliable security decisions. The only paradox is that the very sources of information that used to be considered “public” are becoming increasingly difficult to access. Anyone who still believes that a few search engine queries and social media monitoring will suffice today will quickly miss the decisive signals. <\/p>\n The good news is that modern OSINT approaches have evolved. They combine classic open web research with hard-to-reach data – and also supplement findings from the dark web within the legally permissible framework. Not to collect “more data for data’s sake”, but to build a consistent picture of the situation from fragmented sources: faster, more comprehensible and relevant for action. <\/p>\n","protected":false},"author":1,"featured_media":39689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"In der Physik ist der Begriff Quantensprung 1910 erstmalig genutzt worden. In den Folgejahren 1924 dann von den Engl\u00e4ndern mit \u201equantum jump\u201c und 1932 <\/em>\u201equantum leap\u201c <\/em>im wissenschaftlichen Wortgebrauch aufgegriffen. Verglichen mit Vorg\u00e4ngen des allt\u00e4glichen Lebens ist ein physikalischer Quantensprung wegen seiner nur sehr geringf\u00fcgigen Auswirkungen \u00e4u\u00dferst schwer zu beobachten.<\/span>\r\n\r\nIm Gegensatz dazu versteht der (Werbe-) Sprachgebrauch in Wirtschaft und Politik unter einem Quantensprung einen (vorgeblich) ungew\u00f6hnlich gro\u00dfen Fortschritt in einem bestimmten Bereich.<\/span>\r\n\r\nBei einem Quantensprung soll es sich meistens um einen\u00a0qualitativen gro\u00dfen Fortschritt<\/a>, bei dem etwas Neues, Anderes entsteht oder geschaffen wird, handeln.\u00a0<\/span>\r\n
Chief Security Officer (CSO), Chief Risk Officer (CRO), Head of Corporate Security \/ Information Security,. Head of Communications \/ PR (for large corporations, as reputation protection is also a corporate communications issue), Compliance & Risk Management Officers <\/span><\/p>\nOpen Source Intelligence (OSINT)<\/h1>\n
Public no longer automatically means accessible<\/h2>\n
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Hard-to-reach data is the real challenge<\/h2>\n
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A single post is rarely relevant – a narrative is<\/h2>\n
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Small signals from the dark web are gaining in importance<\/h2>\n
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Check digital footprints for new employees in critical roles<\/h2>\n
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Why a specialized OSINT toolset is crucial now<\/h2>\n
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Instead of platform hopping and manual detail work: bundle, prioritize and evaluate signals – including hard-to-reach data and (permissible) dark web sources.<\/p>\n<\/li>\n
The focus is not on the individual post, but on the pattern: repetition, amplification, temporal dynamics, actor networks.<\/p>\n<\/li>\n
Automated pre-structuring reduces irrelevant hits – and highlights the references that really count.<\/p>\n<\/li>\n
In safety-critical contexts, every statement needs clear source references and documentation – not just “insights”.<\/p>\n<\/li>\n
Monitor more topics in parallel without the evaluation becoming arbitrary.<\/p>\n<\/li>\n<\/ul>\nTakeaway<\/span><\/h1>\n
“A single post is not relevant, only when a narrative is formed is prudent action required. “<\/span><\/em><\/p>\n
Make an appointment by phone<\/a>
<\/span> Email: hdschultz[@]radiosphere.de<\/span><\/p>\n
This article provides a strategic approach for effective OSINT monitoring and does not replace legal advice. The following applies to any use of public sources: Observe local laws, platform ToS and data protection law (GDPR\/DSFA). Declarations of consent for digital footprints are recommended. <\/p>\n<\/h1>\r\n
Erstes Quantum - Analytics<\/h1>\r\nWarum wir die Headline Talkwalkers Quantensprung gew\u00e4hlt haben, d\u00fcrfte mit letzterer Aussage des qualitativ gro\u00dfen Fortschritts zusammenh\u00e4ngen. <\/span>Wir besch\u00e4ftigen uns seit 2008 mit dem Thema Media Monitoring und Media Analytics. Ganz am Anfang haben wir Radian6 in Deutschland bis zur \u00dcbernahme durch Salesforce zum Erfolg verholfen. Radian6 war zu seiner Zeit das modernste und leistungsf\u00e4higste Tool. Aus vertrieblicher Sicht war eine Goldgr\u00e4ber-Stimmung angebrochen. Radian6 hat sich von selbst verkauft und unsere Vertriebsmitarbeiter waren mit der Bestellannahme in den Innendienst verbannt.<\/span>\r\n
Seit 2012 arbeiten wir nun mit Talkwalker und in dieser Zeit haben wir eine kontinuierliche Weiterentwicklung am Produkt und am Markt erlebt.<\/span><\/blockquote>\r\nRetrospektiv behaupten wir, nun eines der besten Werkzeuge am Weltmarkt nutzen zu k\u00f6nnen. Ein solche Entwicklung kommt nicht von ungef\u00e4hr. Verantwortlich f\u00fcr diese vielen \u201equantum leaps\u201c in den letzten acht Jahren ist das Luxemburger Team<\/a> mit der Spitze um Robert Glaesener<\/strong>, Thibaut Britz<\/strong> und Christophe Folchette<\/strong>. Daf\u00fcr danken wir Euch!<\/span>\r\n
<\/h1>\r\n
Zweites Quantum - Was z\u00e4hlt?<\/h1>\r\nDie Flut der t\u00e4glichen Meldungen ist f\u00fcr jeden Social Media Manager eine gro\u00dfe Herausforderung die relevanten Beitr\u00e4ge von den irrelevanten zu trennen. Fake-News, Bots und unseri\u00f6se Quellen erleichtern die Qualifizierung der Nachrichten und Beitr\u00e4ge nicht.<\/span>\r\n\r\nJeder unserer Kunden verarbeiten im Monat durchschnittlich 0.8 Millionen Beitr\u00e4ge. Das sind ca. 25.000 Beitr\u00e4ge pro Tag. Diese Anzahl setzt sich aus Beitr\u00e4gen aller Mediengattungen zusammen. Retweets oder Shares erh\u00f6hen das Grundrauschen und die Anzahl der zu analysierenden Meldungen. Verstecken sich darunter auch Meldungen die von Bots und\/oder weniger seri\u00f6sen Quellen \u201everst\u00e4rkt\u201c werden, dann wird es schwierig.\u00a0\u00a0\u00a0\u00a0<\/span>\r\n\r\nK\u00fcnstliche Intelligenz, so wie diese in Talkwalker eingesetzt wird, hat sich zu einem unverzichtbaren \u201eHelfer\u201c entwickelt.<\/span>\r\n\r\n
![\"\"](\"https:\/\/radiosphere.de\/wp-content\/uploads\/2019\/12\/Fakenews-Level.jpg\")
\r\n\r\nMit der Talkwalker KI k\u00f6nnen Quellen mit einem entsprechenden Credibility-Score<\/strong> beurteilt werden. Meldungen lassen sich mit einem Fake-News-Level<\/strong> vorfiltern. Intelligente Filter wie z.B. der BOT-Filter<\/strong> erleichtern die t\u00e4gliche Arbeit eines jeden Social Media Analysten.<\/span>\r\n<\/h1>\r\n
Drittes Quantum - Wer spricht \u00fcber was?<\/h1>\r\n\u2026 hier am Beispiel der aktuellen CO2 Diskussion.<\/span>\r\n\r\nBei der Themenfindung konnte man sich in der Vergangenheit an einer Themenwolke klammern. Die Darstellung von Themen auf Basis von Wortz\u00e4hlungen war jedoch eher ungeeignet, um einen Konversationsschwerpunkt zu ermitteln. Bereits im Sommer 2019 hat Talkwalker f\u00fcr die Themenfindung eine 2 und 3 Wort-, sowie eine Nominal- und Verbal-Phrasen Analyse entwickelt.<\/span>\r\n\r\nIm November aber hat die Crew aus Luxemburg eine L\u00f6sung pr\u00e4sentiert, die jedem Social Media Analysten deutlich mehr Insights liefert.<\/span>\r\n\r\nTalkwalkers Conversation Cluster (TCC) erm\u00f6glicht die automatische Datensegmentierung unz\u00e4hliger Konversationsstr\u00f6me.<\/span>\r\n\r\n
![\"\"](\"https:\/\/radiosphere.de\/wp-content\/uploads\/2019\/12\/TCC-mit-labels.jpg\")
\r\n\r\nAbbildung 1:<\/strong> Conversation Cluster zur CO2 Diskussion im Dezember 2019<\/em>\r\n\r\nDas Hauptziel von TCC ist es, textliche Inhalte visuell zu ordnen. Dadurch k\u00f6nnen Konversationsschwerpunkte und deren Zusammenh\u00e4nge schneller erkannt werden. Der Analyst kann durch die Isolierung eines Themas neben den wichtigsten Beitr\u00e4gen auch die bedeutenden Meinungsf\u00fchrer identifizieren. Dazu gruppiert Talkwalker Artikel in verschiedenen Clustern nach ihrer semantischen \u00c4hnlichkeit. Diese Funktion hilft den Benutzern dabei:<\/span>\r\n\r\n \t
Funktionsweise<\/h2>\r\nDie KI-Engine von Talkwalker wurde mit speziellen Clustering-Algorithmen verbessert, die in der Lage sind, \u00e4hnliche Textmuster zu identifizieren, die entlang all unserer Inhalte verborgen sind, und diese Muster zu verbinden. Sobald dies geschehen ist, werden die Erkenntnisse in einer \u00fcbersichtlichen Visualisierung pr\u00e4sentiert. Talkwalkers Conversations Cluster (TCC) kombiniert zwei Spitzentechnologien:<\/span>\r\n\r\nBranchenf\u00fchrende KI-basierte Segmentierung + fortschrittliche Visualisierungstechnologie. \u00a0<\/strong><\/span>\r\n\r\nInnerhalb eines Clusters b\u00fcndeln sich in der Regel \u00e4hnliche Punkte.<\/span>\r\n
\r\n \t
![\"\"](\"https:\/\/radiosphere.de\/wp-content\/uploads\/2019\/12\/Drilldown.jpg\")
\r\n\r\nAbbildung 2:<\/strong> Drill-Down Conversation Cluster zur CO2 Diskussion im Dezember 2019<\/em>\r\n<\/h1>\r\n
Viertes Quantum - Talkwalker Customer Data+<\/h1>\r\nDiese Funktion ist eine revolution\u00e4re M\u00f6glichkeit f\u00fcr Unternehmenskunden, die Daten ihrer Kunden aus allen eigenen Datenquellen zu verstehen. Jetzt k\u00f6nnen Kunden die in Talkwalker verf\u00fcgbaren externen<\/strong> Daten mit ihren wertvollen internen<\/strong> qualitativen Daten kombinieren.<\/span>\r\n\r\nBereits Anfang des Jahres 2019 hat Talkwalker das Protect Measure Promote \u2013 kurz PMP - Framework vorgestellt. Interne, eigene Daten bieten eine sehr hohe Aussagequalit\u00e4t und Sicherheit.<\/span>\r\n\r\n
![\"\"](\"https:\/\/radiosphere.de\/wp-content\/uploads\/2019\/12\/BPR-Framework.jpg\")
\r\n\r\nAbbildung 3:<\/strong> Das Talkwalker PMP Framework<\/em>\r\n\r\nEs gibt eine Reihe von M\u00f6glichkeiten, eigene Kundendaten zu verwenden, um das BPR-Framework anzusprechen, wie z.B.:<\/span>\r\n\r\n \t
![\"\"](\"https:\/\/radiosphere.de\/wp-content\/uploads\/2019\/12\/APPLE-iPhone11-GO-2-MARKET.jpg\")
\r\n\r\nAbbildung 4: <\/strong>Analyse-Ausschnitt am Beispiel iPhone 11 Markteinf\u00fchrung.<\/em>\r\n<\/h2>\r\n
Eine einzige Quelle der Wahrheit - Single Source of Truth<\/h2>\r\nDie Verwendung verschiedener Tools f\u00fcr verschiedene Datens\u00e4tze war f\u00fcr die meisten Analysten und Praktiker in der Vergangenheit ein Problem, da sie zu unterschiedlichen Anwendungsf\u00e4llen und Schlussfolgerungen f\u00fchrten.<\/span>\r\n\r\n
![\"\"](\"https:\/\/radiosphere.de\/wp-content\/uploads\/2019\/12\/Externe-interne-Daten.jpg\")
\r\n\r\nAbbildung 5: <\/strong>Nutzung externer \u00f6ffentlicher Daten und interner eigener Daten<\/em>\r\n\r\nMit dem TCD + k\u00f6nnen Sie eine einzige auditf\u00e4hige Quelle schaffen, die eine umfassende L\u00f6sung f\u00fcr Kommunikations-, Marketing- und Research-Intelligence-Anforderungen ist.<\/span>\r\n<\/h1>\r\n
F\u00fcnftes Quantum - Professionelles Consulting<\/h1>\r\nTalkwalkers Anspruch ein \u201eSelfservice\u201c<\/strong> Tool zu sein, trifft f\u00fcr viele Standard-Fragestellungen zu. Anbindungen an interne Systeme oder die Nutzung der Talkwalker API f\u00fcr vollautomatisierte Datenimporte aus Print-, Radio- und TV-Quellen erfordern jedoch einen erfahrenen Spezialisten. Je komplexer die Monitoring-Projekte werden, umso wichtiger wird eine strukturierte Herangehensweise. Investitionen, die in externe Beratungs- und Betreuungsmandate flie\u00dfen, zahlen sich nach kurzer Zeit aus. <\/span>\r\n
Diese Rechnung ist recht simpel nachzuvollziehen. <\/span><\/blockquote>\r\nMit der Lizensierung einer Talkwalker L\u00f6sung ist man in den Jahren zuvor davon ausgegangen, damit alle Fragestellungen l\u00f6sen zu k\u00f6nnen und alle Fachbereiche mit qualitativ hochwertigen, quantitativ optimierten Informationen zu versorgen. Die Realit\u00e4t war aber eine andere. Zu viele irrelevante Meldungen rund um eine Kernaufgabe, tr\u00fcbten die Sinnhaftigkeit einer doch so wichtigen Ma\u00dfnahme.<\/span>\r\n\r\nNutzt man Talkwalker nur zu 5%<\/strong>, kann man nicht erwarten eine 100%<\/strong> Monitoring-L\u00f6sung etablieren zu k\u00f6nnen. Das On-Boarding, Trainingsma\u00dfnahmen und kontinuierliches Anpassen der Suchanfragen, Dashboards, Alerts und Reports sowie die fachliche Unterst\u00fctzung bei komplexen Fragestellungen, sollten zur Pflicht\u00fcbung werden. Unser Team ist daf\u00fcr da!\u00a0<\/span>\r\n\r\n
![\"\"](\"https:\/\/radiosphere.de\/wp-content\/uploads\/2019\/12\/RS-360Grad-Framework.jpg\")
\r\n\r\nAbbildung 6: <\/strong>Unser 360 Grad Framework begleitet Sie in Ihrer Markenstrategie.<\/em>\r\nRes\u00fcmee | Take Away<\/h2>\r\nDie Talkwalker L\u00f6sung,\u00a0 gepaart mit professioneller Beratung durch Radiosphere,\u00a0 ist ein sicherer Investitionsschutz f\u00fcr Ihre Marke. <\/span>\r\n\r\n\u00a0\r\n\r\nBildrechte<\/strong>: Abbildungen im Blog: Radiosphere GmbH, Titelbild Andy Beales Unsplash<\/a>","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1429,1428,1437],"tags":[1491,1482,1465,1436,1466,1489,1467,1492,1490],"class_list":["post-39627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-blog-post","category-masterclass-en","tag-fivecast-onyx","tag-krisenmonitoring-en","tag-kuenstliche-intelligenz-en","tag-monitoring-trends-en","tag-monitoring-plattform-rs-lynx-en","tag-osavul","tag-plattform-connector-rs-link-en","tag-rs-lynx-osint-suite","tag-saga"],"yoast_head":"\n