Products | Tool Set

RS-LINK

The Platform Connector

RS-LINK is a specialized platform connector that serves as a bridge
(“The Missing Link”) between traditional print media monitoring services and modern media monitoring platforms—particularly Talkwalker. The solution is designed for companies and institutions that work with established media monitoring service providers (such as PMG, ARGUS data insights, Landau Media, or pressrelations) and want to seamlessly integrate these results with their online and social media monitoring on a single, centralized platform.

Unique Selling Propositions (USPs)

Centralized 360-degree media monitoring: RS-LINK aggregates content from all media formats into a single system—from print, online, and paywall content to social media, radio, TV, podcasts, and reviews on rating sites.

Seamless Integration (Talkwalker Connector): You don't need to switch your existing service providers. Companies can continue to rely on their preferred media monitoring provider while significantly expanding their media coverage and analytics capabilities by connecting to Talkwalker.

Comprehensive Virality Analysis: Topics covered by leading professional media outlets often generate a response on social media. RS-LINK makes it possible to quantify precisely these interactions and actual virality effects.

Highest Level of Automation: Both media monitoring and the import of articles and metadata (such as reach metrics or AVE) can be highly automated through the platform. A digital media digest then provides all internal target audiences with relevant information.

RS-Link Injector for Offline Content: Publications that are not originally available in digital format (e.g., scans, PDFs, or JPEGs) can be transferred directly and easily into the Talkwalker platform via the Injector.

Interfaces & Data Sources

RS-LINK offers automated data interfaces to leading media monitoring services and databases, including:

  • PMG, ARGUS Data Insights, Landau Media, and pressrelations
  • Factiva (Dow Jones)
  • OnAir Radio/TV (DACH Region)

Analytics Capabilities and Metrics

All integrated publications can be evaluated quantitatively and qualitatively based on objective criteria. The supported metrics include:

  • Reach and Circulation
  • Demographic Characteristics of the Target Groups
  • Specific parameters such as department, station, and VpD
  • Individual scores: AVE (print), AVE/SROI (social media), and the BRAND Impact Score (BIS).

Flexible Deployment: Operating Models and Variants

To meet the diverse needs of organizations ranging from agencies to large corporations, RS-LINK supports two operating models:

  1. Managed Print Service: The media monitor selects the relevant articles. The processing and import into the Talkwalker dashboard are fully automated.
  2. Self-Service (via PMG): Users select and license print articles themselves in the PMG portal. These are then automatically transferred as a ZIP file to the RS-LINK web service.

Depending on the volume of posts and specific needs, RS-LINK is available in three scaling tiers: BASIC (ideal for agencies and small businesses), CORPORATE (for integrated analysis on a single platform), and ENTERPRISE (for high post volumes, advanced analytics, and multiple Talkwalker projects).

Conclusion

RS-LINK bridges the gap between traditional media monitoring and modern social media analytics. As an intelligent connector, the solution transforms isolated print and online data into a holistic, automated monitoring ecosystem—providing full control over your media coverage on a single platform, without having to give up existing service providers.

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