Products | Tool Set

RS-LINK

The Platform Connector

RS-LINK ist ein spezialisierter Plattform-Connector, der als Bindeglied
(„The missing Link“) zwischen klassischen Printmedienspiegeln und modernen Medienmonitoring-Plattformen – insbesondere Talkwalker – fungiert. Die Lösung richtet sich an Unternehmen und Institutionen, die mit etablierten Dienstleistern für Medienbeobachtung (wie PMG, ARGUS data insights, Landau Media oder pressrelations) zusammenarbeiten und diese Ergebnisse nahtlos mit ihrem Online- und Social-Media-Monitoring in einer zentralen Plattform vereinen möchten.

Unique Selling Propositions (USPs)

Centralized 360-Degree Media Monitoring: RS-LINK bundles publications from all media types into a single system—from print, online, and paywalled content to social media, radio, TV, podcasts, and reviews on rating portals.

Seamless Integration (Talkwalker Connector): You do not need to change your existing service providers. Companies can continue to rely on their preferred media monitors while significantly expanding their media panel and analytical capabilities through the link with Talkwalker.

Holistic Virality Analysis: Topics from professional leading media outlets often create an echo in social networks. RS-LINK makes it possible to measure precisely these interactions and actual virality effects.

Highest Degree of Automation: Both media monitoring and the transfer of articles and metadata (such as reach metrics or AVE) can be highly automated via the platform. A digital media review then provides all internal target groups with relevant information.

RS-Link Injector for Offline Content: Publications that are not originally available in digital format (e.g., scans, PDFs, or JPEGs) can be transferred directly and easily into the Talkwalker platform via the Injector.

Interfaces & Data Sources

RS-LINK offers automated data interfaces to leading media monitors and databases, including:

  • PMG, ARGUS data insights, Landau Media, and pressrelations
  • Factiva (Dow Jones)
  • OnAir Radio/TV (DACH region)

Analysis Options and Metrics

All integrated publications can be evaluated quantitatively and qualitatively according to objective criteria. Supported metrics include:

  • Reach and circulation
  • Demographic characteristics of target groups
  • Specific parameters such as department, station, and VpD
  • Individual scores: AVE (Print), AVE/SROI (Social Media), and the BRAND Impact Score (BIS).

Flexible Deployment: Operating Models and Variants

To meet the diverse requirements ranging from agencies to large corporations, RS-LINK supports two operating models:

  1. Managed Print Service: The media monitor selects the relevant articles. Preparation and import into the Talkwalker dashboard are fully automated.
  2. Self Service (via PMG): Users select and license print articles themselves in the PMG portal. These are then automatically transferred as a ZIP file to the RS-LINK web service.

Depending on the volume of articles and requirements, RS-LINK is available in three scaling levels: BASIC (ideal for agencies and small businesses), CORPORATE (for integrated analysis in one platform), and ENTERPRISE (for high article volumes, advanced analysis, and multiple Talkwalker projects).

Conclusion

RS-LINK closes the gap between traditional media monitoring and modern social media analytics. As an intelligent connector, the solution transforms isolated print and online data into a holistic, automated monitoring ecosystem—for full control over your own media resonance in one central platform, without having to give up existing service providers.

Contact