by Sina Riedel | Apr 25, 2023 | Blog, Blog post, MasterClass
A new era has dawned. Artificial intelligence and language models produce news and often gleam a surreal information situation. Even experienced monitoring specialists cannot always distinguish between truth and glare with sharp edges. One reflects on the...
by Heinz D. Schultz | Feb 24, 2023 | Blog, Blog, Blog post, Blog post, MasterClass, MasterClass
Experienced monitoring specialists are always putting out feelers for new ways to collect data. The multiple platforms and media genres with different metrics and measurement methods, provide challenges that are not trivial. But you are in a good position if you have...
by Heinz D. Schultz | Jan 25, 2023 | Uncategorized
More and more companies are not hiring a traditional service provider for their media monitoring. Finally, there are powerful and easy-to-use analysis tools that enable in-house – i.e. self-service – media monitoring. Monitoring specialist Heinz D. Schultz...
by Susanne Köhler | Oct 26, 2021 | Blog, Blog post
Ihr Kommunikationsbudget gewinnbringend einzusetzen, ist für viele Marketingverantwortliche enorm komplex geworden. Wer dabei eine langfristige Rendite für sein Unternehmen erzielen will, braucht zuverlässige Kennzahlen. Gehört der Anzeigenäquivalenzwert noch dazu?...
