Trend 2023: Self-service media monitoring

Trend 2023: Self-service media monitoring

More and more companies are not hiring a traditional service provider for their media monitoring. Finally, there are powerful and easy-to-use analysis tools that enable in-house – i.e. self-service – media monitoring. Monitoring specialist Heinz D. Schultz...
Fog in metaverse

Fog in metaverse

  The digital marketing industry is expecting a huge boost in sales from virtual online worlds. However, whether B2B companies or consumer brands actually become active on so-called metaverse platforms also depends on the monitoring and analysis options.  ...
Berlin, come on down!

Berlin, come on down!

  The Berliner Verkehrsbetriebe, or BVG for short, are known beyond the city limits for marketing “with a Berlin snout”. Professional media response analyses prove that the often rough charm of individual campaigns actually resonates with Berliners....