by Heinz D. Schultz | Feb 19, 2024 | Blog, Blog post, MasterClass
The world is constantly on the move. Coup attempts, changes of government, geopolitical influences and/or natural disasters are the order of the day. Modern monitoring systems can record publicly available news from crisis areas and generate an approximate picture of...
by Heinz D. Schultz | Feb 24, 2023 | Blog, Blog, Blog post, Blog post, MasterClass, MasterClass
Experienced monitoring specialists are always putting out feelers for new ways to collect data. The multiple platforms and media genres with different metrics and measurement methods, provide challenges that are not trivial. But you are in a good position if you have...
by Heinz D. Schultz | Jan 25, 2023 | Uncategorized
More and more companies are not hiring a traditional service provider for their media monitoring. Finally, there are powerful and easy-to-use analysis tools that enable in-house – i.e. self-service – media monitoring. Monitoring specialist Heinz D. Schultz...
by Heinz D. Schultz | Dec 22, 2022 | Uncategorized
The digital marketing industry is expecting a huge boost in sales from virtual online worlds. However, whether B2B companies or consumer brands actually become active on so-called metaverse platforms also depends on the monitoring and analysis options. ...
by Heinz D. Schultz | Sep 16, 2022 | Uncategorized
The Berliner Verkehrsbetriebe, or BVG for short, are known beyond the city limits for marketing “with a Berlin snout”. Professional media response analyses prove that the often rough charm of individual campaigns actually resonates with Berliners....
