by Heinz D. Schultz | Feb 19, 2024 | Blog, Blog post, MasterClass
The world is constantly on the move. Coup attempts, changes of government, geopolitical influences and/or natural disasters are the order of the day. Modern monitoring systems can record publicly available news from crisis areas and generate an approximate picture of...
by Sina Riedel | Jul 7, 2023 | Blog, Blog post, MasterClass
In today’s digital world, social media such as Twitter have become important communication platforms. The ability to archive tweets and retweets has created both challenges and opportunities for government agencies and businesses. While the archiving functions...
by Sina Riedel | Apr 25, 2023 | Blog, Blog post, MasterClass
A new era has dawned. Artificial intelligence and language models produce news and often gleam a surreal information situation. Even experienced monitoring specialists cannot always distinguish between truth and glare with sharp edges. One reflects on the...
by Heinz D. Schultz | Feb 24, 2023 | Blog, Blog, Blog post, Blog post, MasterClass, MasterClass
Experienced monitoring specialists are always putting out feelers for new ways to collect data. The multiple platforms and media genres with different metrics and measurement methods, provide challenges that are not trivial. But you are in a good position if you have...
by Heinz D. Schultz | Apr 14, 2022 | Blog, Blog post
Veranstalter wie auch Besucher fiebern der Open Air-Saison 2022 entgegen. Online-Monitoring rund um große Live Events kann helfen, Sicherheit und Qualität solcher Großveranstaltungen zu gewährleisten. Zu Tausenden unbeschwert feiern, tanzen oder seine...
by Heinz D. Schultz | Nov 11, 2021 | Blog, Blog post
Fachmessen als wichtigstes B2B-Marketinginstrument haben sich seit 2020 radikal verändert: Digitale Angebote sind inzwischen ein Muss für Aussteller und Veranstalter. Wie kann ein systematisches Medienmonitoring die Weiterentwicklung des Marketingkanals Messe...
