by Heinz D. Schultz | Jan 25, 2023 | Uncategorized
More and more companies are not hiring a traditional service provider for their media monitoring. Finally, there are powerful and easy-to-use analysis tools that enable in-house – i.e. self-service – media monitoring. Monitoring specialist Heinz D. Schultz...
by Heinz D. Schultz | Dec 22, 2022 | Uncategorized
The digital marketing industry is expecting a huge boost in sales from virtual online worlds. However, whether B2B companies or consumer brands actually become active on so-called metaverse platforms also depends on the monitoring and analysis options. ...
by Heinz D. Schultz | Sep 16, 2022 | Uncategorized
The Berliner Verkehrsbetriebe, or BVG for short, are known beyond the city limits for marketing “with a Berlin snout”. Professional media response analyses prove that the often rough charm of individual campaigns actually resonates with Berliners....
by Heinz D. Schultz | Apr 14, 2022 | Blog, Blog post
Veranstalter wie auch Besucher fiebern der Open Air-Saison 2022 entgegen. Online-Monitoring rund um große Live Events kann helfen, Sicherheit und Qualität solcher Großveranstaltungen zu gewährleisten. Zu Tausenden unbeschwert feiern, tanzen oder seine...
by Heinz D. Schultz | Nov 11, 2021 | Blog, Blog post
Fachmessen als wichtigstes B2B-Marketinginstrument haben sich seit 2020 radikal verändert: Digitale Angebote sind inzwischen ein Muss für Aussteller und Veranstalter. Wie kann ein systematisches Medienmonitoring die Weiterentwicklung des Marketingkanals Messe...
