by Sina Riedel | Apr 25, 2023 | Blog, Blog post, MasterClass
A new era has dawned. Artificial intelligence and language models produce news and often gleam a surreal information situation. Even experienced monitoring specialists cannot always distinguish between truth and glare with sharp edges. One reflects on the...
by Heinz D. Schultz | Feb 24, 2023 | Blog, Blog, Blog post, Blog post, MasterClass, MasterClass
Experienced monitoring specialists are always putting out feelers for new ways to collect data. The multiple platforms and media genres with different metrics and measurement methods, provide challenges that are not trivial. But you are in a good position if you have...
by Heinz D. Schultz | Jan 25, 2023 | Uncategorized
More and more companies are not hiring a traditional service provider for their media monitoring. Finally, there are powerful and easy-to-use analysis tools that enable in-house – i.e. self-service – media monitoring. Monitoring specialist Heinz D. Schultz...
by Heinz D. Schultz | May 14, 2018 | Blog post
Eine Modemarke, die es seit 1888 gibt, muss vieles richtig machen und seine Kunden genau kennen. Wie das deutsche Label BRAX, das seit einigen Jahren deutlich frischer daherkommt und vor allem: auf allen möglichen analogen und digitalen Kanälen. Sebastian...
by Heinz D. Schultz | Mar 6, 2018 | Blog post
SACHS ist seit über 120 Jahren ein Synonym für deutsche Ingenieurskunst. Wie die Traditionsmarke des Technologiekonzerns ZF Friedrichshafen AG für jüngere Zielgruppen erlebbar gemacht wird und welche Rolle Kampagnen-Management in den Social Media dabei spielt,...
